Shopify Intelligence
Your store knows what’s working.Aelo tells you why.
Aelo connects every data source your Shopify store touches, then turns it into a single, clear picture of what’s driving growth, what’s quietly holding it back, and what to do next.
Built by the team behind 500+ Shopify Plus stores.
“We have Shopify, GA4, Meta, Klaviyo, and Google Ads. We still don’t know what’s actually working.”
Every Shopify Plus store is sitting on a mountain of data. Revenue dashboards, ad platforms, email analytics, customer reports: all disconnected, all telling a different story. The signal exists. Getting to it takes hours you don’t have.
Aelo is the intelligence layer that connects it all and does the thinking for you.
What Aelo does.
Morning briefings, every day
Marlow, Aelo's AI analyst, delivers a daily briefing before you start work. Revenue movements, customer shifts, channel anomalies, and what needs your attention, in plain language, not dashboards.
Know your customers, not just your orders
RFM segmentation, cohort retention analysis, lifecycle funnels, and purchase gap modelling. Know exactly who your best customers are, when they're drifting, and what brings them back.
Attribution that actually adds up
Multi-touch attribution across Shopify, Meta Ads, Google Ads, and Klaviyo. See which channels are genuinely driving revenue, not what each platform claims in isolation.
Ask anything. Get answers.
"Why was Tuesday down 30%?" "Which products are trending with VIP customers?" "Where should next month’s budget go?" Marlow answers in plain language, with evidence. No SQL required.
On the roadmap
We’re just getting started.
Aelo is being built to become the operating system for Shopify Plus growth. Here’s what’s coming next.
Audience Builder
Build customer segments and push them directly to Klaviyo and Meta Ads. No more manual exports.
Predictive LTV
Know which customers are worth acquiring before you spend to acquire them.
Budget Optimiser
Allocate spend across channels based on modelled response curves and incrementality testing.
Competitive intelligence
See how your store stacks up against the market, automatically updated.
Trusted by Shopify Plus merchants across fashion, beauty, sport, and lifestyle.
- Fashion
- Beauty
- Homeware
- Sport
- Health
Get early access.
Aelo is in private beta. Join the waitlist and we’ll reach out when we’re ready for you.